| Market Research
Objective |
Task on Behalf of Client |
Potential Benefit to the Client |
Selected Examples |
| Use Market Intelligence Effectively |
Assess business competitors business
strategy, competitive analysis, best practices, determine relative cost positions. |
Bench marking, better strategic and
investment decisions, faster product to market. |
Helping client find technologies and
products with high growth potential that fit in with existing core technologies
and product offerings. |
| Find a Better Way - Policy Research |
Assemble documentation, interview policy
advisors and develop overall assessment. |
Better policy formulation. |
Comparisons of health care facilities
management policies in the U.S. for the Japanese Government. |
| Determine the Future: Technology Trends |
Determine market drivers, estimate rates of
growth, seek objective expert consensus, assess probabilities. |
Greater understanding of where business
opportunities may arise, and identify where weaknesses in core technologies need to be
addressed. |
Conducted an assessment regarding the use
of the Internet for business to business procurement and supply chain management. |
| Find Opportunities through Market Surveys |
Assess market size, characteristics,
determine consumer acceptance and satisfaction. |
Save time, identify opportunities and
create a better marketing strategy. |
Numerous large and small market survey
projects have been conducted for a variety of products. |
